Trade Show Success
Work Shop Description:
Many trade associations spend enormous time and effort organizing and staffing a trade show. Yet
surprisingly, many attendees in post-show surveys found the show "disappointing" and the
sponsors upset that sales were "sluggish" or lower than expected.
Expected Learning Outcomes:
The following topics will be discussed in detail:
Increasing Sales by Avoiding the Common Mistakes and Overcoming Sales Resistance
Negotiating Location on the trade floor
What to display and what to give away
"Selling" free information
How to obtain free publicity
Trade Show "Specials"
Getting Your Message Across
Managers, sales force personnel, brand managers, authors, inventors, experts, accountants,
business developers, trade associations, and chambers of commerce. Anyone or any business
buying or selling at a trade show.
Power point presentation
Power point driven dynamic live interactive lecture.
Length of Workshop:
Lecture is one hour
Workshop is the one hour lecture followed by smaller coaching sessions.
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